Hy-Vee Announces 100 Million Meals Challenge to Fight Hunger with Feeding America

Hy-Vee 100 Million Meals Challenge

Our friends at Hy-Vee have launched a major campaign to provide 100 million meals to the Feeding America network of partner food banks across the Midwest. This collaborative campaign brings together Feeding America partner food banks, manufacturers and suppliers, as well as Hy-Vee customers to help support people across the Midwest who are experiencing food insecurity.  

The 100 Million Meals Challenge begins March 1, 2023 with a register round up across all Hy-Vee, Dollar Fresh Market and Hy-Vee Fast & Fresh locations. Customers can round up their purchases to the nearest dollar during checkout to donate to the Challenge. All funds collected at stores will go directly to partner food banks serving their local community.

“Food insecurity remains a national crisis,” said Jeremy Gosch, CEO of Hy-Vee. “The kickoff to this campaign comes at a crucial time as emergency SNAP benefits end around the country. By working together with our employees, customers, partners and community leaders, we are going to do everything we can to achieve this goal and ensure organizations in our communities have the resources they need to combat hunger.”

“With nearly 34 million people experiencing food insecurity nationwide, ending hunger is a mission that requires strong collaboration and ambitious goals, and we’re grateful to have partners like Hy-Vee who offer just that,” said Casey Marsh, Feeding America’s Chief Development Officer. “At a time like this, as families’ budgets continue to tighten, it’s exciting to think about the impact that this initiative will have on communities across the Midwest.”