Hy-Vee and Feeding America 100 Million Meals Challenge: We Still Need Your Help!

Hy-Vee 100 Million Meals Challenge

Last year, Hy-Vee and Feeding America announced an ambitious challenge—to raise the funds and donations equivalent to 100 million meals. So far, Hy-Vee has raised 62 million meals across their region. Your help is still needed! 100% of the money you donate to your local Hy-Vee stores directly benefits Food Bank for the Heartland. Please be sure to share the challenge with your friends and family. The need has never been greater in our community—join the challenge today!

This major campaign from our friends at Hy-Vee aims to provide 100 million meals to the Feeding America network of partner food banks across the Midwest. This collaborative campaign brings together Feeding America partner food banks, manufacturers and suppliers, as well as Hy-Vee customers to help support people across the Midwest who are experiencing food insecurity.  

The 100 Million Meals Challenge includes a register round up across all Hy-Vee, Dollar Fresh Market and Hy-Vee Fast & Fresh locations. Customers can round up their purchases to the nearest dollar during checkout to donate to the Challenge. All funds collected at stores will go directly to partner food banks serving their local community.

“Food insecurity remains a national crisis,” said Jeremy Gosch, CEO of Hy-Vee. “The kickoff to this campaign comes at a crucial time as emergency SNAP benefits end around the country. By working together with our employees, customers, partners and community leaders, we are going to do everything we can to achieve this goal and ensure organizations in our communities have the resources they need to combat hunger.”

“With nearly 34 million people experiencing food insecurity nationwide, ending hunger is a mission that requires strong collaboration and ambitious goals, and we’re grateful to have partners like Hy-Vee who offer just that,” said Casey Marsh, Feeding America’s Chief Development Officer. “At a time like this, as families’ budgets continue to tighten, it’s exciting to think about the impact that this initiative will have on communities across the Midwest.”